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A successful beginning of the text invites you to a party, and a successful ending makes you regret that it’s time to go home.
Anne Handley, one of ForbesWoman's top 20 female bloggers, shares in Everybody Write! the secrets of creating online content. How to write for social networks. What to do if not top essay writing services. How to “expand” the material to the reader. Tools, chips, examples, tips - this is a practical guide for anyone who writes for themselves or business.
People are not divided into those to whom it is given and not given to own a pen. They are divided into those who believe that they can write, and those who believe that they cannot. The book will find useful for everyone.
Privilege to write
Do not tell how the moon shines.
Show how broken glass shines in the moonlight.
Anton Chekhov
Each of us has the opportunity to educate, entertain, help - or annoy, bore, bother ... or even do nothing at all. Writing is not a right or an obligation, but a privilege. Any scrap of text that you create should please the reader - and you.
Anne Handley provides a formula for quality content. The signs of multiplication are important here: if at least one of the parameters is equal to zero, then the quality, alas, is zero.
Benefit × Inspiration × Empathy = Quality content.
A benefit arises if the text helps the reader to accomplish something important (for example, make a choice or solve a problem). Inspiration comes when facts, style, and flow inspire and delight. Empathy is born if you can look at the text through the eyes of the reader.
Five copywriter questions
Any fool can complicate.
To simplify is only a genius.
Woody guthrie
Each chapter of the book is an example of the application of this formula. And many practical tips that answer the most common and painful questions of writers.
What to do if not written? The most common problem is the lack of thoughts. To make them appear, collect more material or ask a question to the topic of the article: “So what?” Ask this question until you understand what you need to tell in the text.
What is the ideal length of a blog article? 1,500 words. Yes, that’s such accuracy. For a search engine, this is ideal. But the volume can (and should) be exceeded if the material requires it.
The main thing is not length, but benefit for readers.
