The premium alcoholic beverage market is anticipated to show at a lucrative growth at a CAGR of around 7.0% during the forecast period. An increase in the youth population, rising per capita disposable income, and innovation to the alcoholic product range are some of the major factors for the growth of the market. Moreover, shifting toward online sales channels is also providing access to the premium beverage market. The alcohol market is a mature market and as per OMR analysis, it is expected to grow at a CAGR of around 3% during the forecast period and rising demand of premium alcoholic beverage is one of the key factors for the growth of the market as it is augmenting at a CAGR of around 7.0% during the forecast period.
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However, increasing preference for non-alcoholic beverages, health-related issues due to high consumption of alcohol are some of the major restraining factors for the market growth. Moreover, the impact of the COVID-19 on alcoholic consumption is also coved in the report. During the lockdown, restaurants, pubs, sports venues, beaches, and other tourist places have been shut down which are the major places of retail point of sales of premium alcohol. Moreover, as the people were more residing in their homes during the lockdown, the online sales channel has experienced a boom in the alcohol orders. Even in some countries, alcohol consumption has been increased during the lockdown. For instance, as per a survey by Opinium for Direct Line Life Insurance, with a sample of 2,000 UK’s adults, 50% of the drinkers have increased in the number of days of consuming alcohol per week whereas around a third of the responders have reported an increase in binge drinking. However, the type of alcohol is not mentioned in the survey.
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Global Premium Alcoholic Beverage Market Segmentation
Rest of North America
Rest of Europe
Rest of Asia-Pacific
Rest of the World
Anheuser-Busch Inbev SA/NV
Asahi Group Holdings, Ltd.
Bronco Wine Co.
Carlsberg Breweries A/S
Constellation Brands Inc.
Davide Campari-Milano S.p.A
DGB (Pty) Ltd.
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