“Healthcare can be whacky, fun, touching – in short: healthcare is capable of good marketing! This time, we want to see more of it,“ says CEO Frank Antwerpes. Whether it’s medical practice blogs, tweets from the operating room or creative campaigns for clinics – all 2014 healthcare campaigns can be submitted.
Facebook, Twitter, Vine, Instagram & Co.
The prerequisite for participation is a smart use of social media in the communication to make the message of the campaign, strategy or action go viral. The HealthShare Award sets no boundaries when it comes to the type of social network: Vine, Instagram and Pinterest are just as exciting as Youtube, Facebook, Twitter and other platforms. You can score with bold communication, creativity and new brand and target group-specific acting – the budget is irrelevant. This year, the HealthShare Award is also open for mobile campaigns.
Jury Prize vs. Crowd Cup
Entries can win in two categories: A jury evaluates the social media communication based on creativity, innovation and impact and awards the classic jury prizes. The “Crowd Cup“, the audience prize, reveals which project is predominantly favoured by the more than 1,000,000 users of the DocCheck Community: The users of the largest platform for medical professions in Europe elect their very own winner. The jury is composed of true social media nerds, including amongst others Prof Harald Eichsteller (Stuttgart Media University) and Stefanie Dölz from the pharmaceutical industry. This year, video blogger Dr Johannes will add to the panel’s expert know-how as well.
In addition to the award, the winners will also be given a website badge for best communication on the social web.
The closing date for submissions is February 17, 2015.
For more information about the award and submission details click here.
Are you aware of any last year’s campaigns that deserve being submitted? Please send relevant information by e-mail to firstname.lastname@example.org.
Your DocCheck Community Team