Doctors often neglect patient rating and review websites since they are time consuming. What most people don’t understand is that taking 5 to 10 minutes every day can create a huge avenue for retaining existing patients and for potentially attracting new ones.
In 2013, a survey by the healthcare technology company Digital Assent revealed that 72% of the respondents were of the view that negative reviews would put them off visiting the particular practitioner.
This survey, like countless others, highlights the need for paying more attention to online reviews and ratings in order to maintain and enhance your patient reach and client base. This article uses suggestions from various experts of the field to present a six-step process to help you become an online success, and hence in the process attract, and tap more of the market.
1. Claiming your listings
Virtually every new patient comes across review and rating websites when searching for a practice or physician online. As a physician, you need to first identify the first few sites on which your practice is listed by simply searching for your practice’s name on Google. Next, individually click on each of these listings and look for a link that allows you to log in and “claim” the profile. After entering basic information, you are able to verify your identity. Read more